TheBeast
04-06-2004, 03:15 PM
The Tipping Point: How Little Things Can Make a Big Difference
by Malcolm Gladwell
I just finished reading this book for a second time. The first time was a couple years ago. Awesome reading. Basically covers the phenomenon of how small things can cause huge effects. I've found it to be great insight and help in dealing with the marketing and branding of my business. It really lays things out in plain english of why things happen and how you can cause and accelerate change yourself. The psychology behind it is not only informative but extremely entertaining. I would recommend this to anyone that owns or runs a business. Super good read and one I will most certainly read again.:)
Actually the more I think about it...this would be interesting to ANYONE.:w
by Malcolm Gladwell
I just finished reading this book for a second time. The first time was a couple years ago. Awesome reading. Basically covers the phenomenon of how small things can cause huge effects. I've found it to be great insight and help in dealing with the marketing and branding of my business. It really lays things out in plain english of why things happen and how you can cause and accelerate change yourself. The psychology behind it is not only informative but extremely entertaining. I would recommend this to anyone that owns or runs a business. Super good read and one I will most certainly read again.:)
Actually the more I think about it...this would be interesting to ANYONE.:w