I refrained earlier from comment, but 10 Cane I would say is not necessarily a good introduction to "rum".
It's a purer, more agricultural style rum (rhum-ish) - straight cane. My guess is persons that gravitate to the edgier, rawer aspects of certain aged tequilas, might instantly like 10 cane as well as certain younger agricoles.
This rum style (10 Cane etc.) can be quite a surprise and contrast to one who is accustom to & expectant of molasses-based rum - especially of the heavier sort.