In fact....I've done a series of tests over the years to test the theory with a variety of things---cigars, wine, beer, and Scotch Whisky.
Just yesterday afternoon I was at a weekly coffee shop outting with some folks that I have smoked with regularly over the last six months. Weekly we each take a stick for the other four of a great smoke that we had encountered in the last month. I specifically took four labels from four Cuban Cohiba Pirámides Edicion Limitada 2006's and placed them on four right out of the box Sancho Panza Dulcineas (Torpedos). The ooh's and aah's I heard for the next 45 minutes were a hoot. Every comment was made from "This is by far the best Cuban I've eaver had" to "Cohiba really has outdone themselves with the quality of this stick". When asked why I haven't offered them one of these until now...I shared with them that I've been "aging" the sticks so that we could all now enjoy the delights of aging these cubans. Now these were four individuals, middle-aged that have been smoking cigars for a minimum of 5 years each. Unless one of them is reading this forum---which is unlikely, I didn't have the heart to tell them what they smoked, but, I couldn't help laugh all the way home.
Over the years I've done the same thing with pouring different brands into bottles, etc., to get pretty much the same feedback. We've drank Olympia Beer when they thought they were having Miller Light. They've drank House Brand Whisky that my father gave me when the ABC Store he managed was clearing out stock--but, the gents swore that the "Talisker" Scotch Whisky I was serving them was some of the best they ever had.
Folks...smoke something because you like it and you enjoy the experience....don't do it for the hype. Don't get caught up in the mindset of you got to have one of everything; store with or without the cellophane; Oh My God my humi was 1 million of 1 degree off from where it should have been in; or even the aged versus non-aged issues, etc., etc., etc.
There are some fantastic brothers on this site, as we all know. But there are many that get too caught up in a lot of hype and then spend their money carelessly chasing rainbows. Remember, it's about enjoying your smoking experience and sharing an experience with a great group of brothers and sisters. Smoke what you like and like what you smoke!