So if you're ever in Merced, CA, you may want to check out Cigar Monkey. I've only been there 3 or 4 times but the guys seem to be the good sort.
george
What exactly is "plume" anyways?
Definition: Plume or bloom is a fine white powder or dust which forms on cigars when oils exude from the tobacco as a result of aging. Plume is a good sign that a cigar has been properly aged, and it can easily be brushed off. Not to be confused with mold, which is a bluish fungus that stains the wrapper.
Also Known As: Bloom
A: Plume, or bloom, (both terms are correct) is a common occurrence in premium, hand-rolled cigars. It means the cigar has exuded oils and small particles have attached to the oils. It does not damage the cigars. Your technique of using a small brush is appropriate; some people use sponges. However, be aware that cigars can also get mold. The mold usually has a bluish tint, unlike the white appearance of plume, and will stain your wrappers, which plume won't do. Mold is the direct result of a combination of high temperature (above 72 degrees) and excessive humidity. If you find mold on your cigars, check your humidor immediately
I credit CS with giving me the knowledge to have an informed discussion with a B&M or cigar bar employee when issues like this arise. I try not to come across as argumentative, but I will try to press the point with them if they continue to insist it's plume and not mold. Usually, I try to take the approach of bringing it to their attention so the situation can be remedied rather than registering it as a complaint.
The funniest situation happened in a cigar bar. They had a couple Tat Havana VI boxes down near the humidifer, and there was obvious mold on them. I brought the situation to the attention of the owner who was having none of it -- plume, plume, plume he kept saying. So I bought one of the sticks, clipped it and gave it to him as a gift. I pulled out a stick of my own to smoke. He thanked me but didn't take me up on the smoke saying something about already had a number of 'gars that day.
When I checked back later that week, the boxes had been removed.