Low brow? Have you seen tv, lateley? :r
Do you know how many stations have been saved from going dark because of sports radio? I am an avid listener to sports radio, so I guess I am in that "low-brow" catagory as well. I am blessed to live in an area with one of the best sports stations in the country and the shows are terrific, both local, regional and national. I am not a fan of Cowherd and his "uber-opinionated rants" but guess what. It's his show and his name is on the title of the show so don't you think his show is supposed to be about his opinions. I think so.
Billy Packer's son, Mark Packer(The Pacman) hosts a show that is heard all over NC and SC and it THE best show on radio, imo. He has guests from Ric Flair to Roy Williams to President Carter to Brooke Burke. And yes, it's a sports-talk show.
And what Lanthor said is correct. Check out the demographics of listeners of talk radio. Well educated, above average salary, etc. Radio was designed for this exact genre, sharing information and learning. Not these horrible stations that get paid to play a bunch of mindless crap music. :2