Although beat to death, Some you'll like - some you will not. I'm glad as noted above, cigars getting good press is good. Some people like a unbanded, ugly stick - I like a nice band, and a decent package doesn't hurt. They produce limited run sticks with uniques flavors. What's funny for those that complain about Gurk prices will float $$$$ for an Opus (which I find average or a Shark/Anjeo (never had either). Which tells me it's not about price as many would like you to believe - but personal taste. Smoke what you like and like what ya smoke.
I liked his passion for the business, seems to be common amongst the 3 - 5 different interviews I have seen/read from different brand representatives.