The reality of a small shop is that he will not be able to purchase many premium brands. Also, his primary focus will be ROI and inventory turn(or should be). Swishers, Backwoods, and the like will be his best sellers. His high end line will probably be under $10 a stick after state taxes, so TeAmo and other "low end" smokes, maybe Mac's. I know this is not what most of us smoke, but for a shop with its primary customer a non cigar smoker, stocking up on premiums will eat up capital and slow his turnover. :2