It's a semi-boom right now and people (companies) are just trying to build capital and profit. Heck, I wish I could do it. If I had my own joint, I'd find a good blend then just keep changing either the wrapper, binder, or filler and call it something else completely. I think that's what RP does. Or when that gets old, you can put TWO wrappers on one cigar (the Vintage 90 & 92 to get the FUSION...which isn't a bad cigar, by the way). Then you can slap two maduro wrappers on that and call it Fusion Double Maduro...again, not a bad cigar. Regardless, one can see how the combinations could be endless.