Kid Rock is looking to do some branding... Wonder if he's hit up any of the 'decent' manufacturers? I'll put a good stick on a bet that it will be C.A.O. that delivers.
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"And the Kid Rock branding machine is now in full gear, with the artist and his Twisted Brown Trucker band cutting a new song, "Warrior," for a National Guard commercial. It will be downloadable in its entirety on the National Guard's Web site once the commercial airs. He's also looking at launching signature beer and cigar products.
"I like (branding opportunities) when it's something I'm into, and I'm definitely into beer and cigars," Rock says. "You probably won't see me on the cover of a Wheaties box or selling Tide detergent, because it's irrelevant to me."
http://www.reuters.com/article/ente...RSS&feedName=entertainmentNews&rpc=22&sp=true
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"And the Kid Rock branding machine is now in full gear, with the artist and his Twisted Brown Trucker band cutting a new song, "Warrior," for a National Guard commercial. It will be downloadable in its entirety on the National Guard's Web site once the commercial airs. He's also looking at launching signature beer and cigar products.
"I like (branding opportunities) when it's something I'm into, and I'm definitely into beer and cigars," Rock says. "You probably won't see me on the cover of a Wheaties box or selling Tide detergent, because it's irrelevant to me."
http://www.reuters.com/article/ente...RSS&feedName=entertainmentNews&rpc=22&sp=true