As far as marketing goes, I see makers putting dates on boxes, maybe even bands, and putting out more info on particular crops in particular years. In other words, they may follow what wine makers have been doing all along, with very good results.
This is already being done by Oliva with their Master Blend.
I think:
Smaller & longer
As far as marketing goes, I see makers putting dates on boxes, maybe even bands, and putting out more info on particular crops in particular years. In other words, they may follow what wine makers have been doing all along, with very good results.
This is already being done by Oliva with their Master Blend.
I think the trend (if there is one) will be whatever tastes good, and therefore more attention will be paid by manufacturers to the art of blending. Look at the hottest names in the biz right now; they are making their fame by sweating the details with their blends and the overall construction of their cigars. They will make more of what tastes the best, which is not necessarily bigger ringed cigars. It seems to me that in the nc arena some manufacturers are locked into making comparisons with Cuban cigars. The better makers will compete with those aspects of cuban cigars which make them attractive eg. taste, balance and construction, and their potential for continual development of their cigars through aging. From what I read too, the cigar boom years still loom large for most manufacturers, and they don't seem to want a return to those times. I also think there will still be niche cigar brands or boutique makers who put out good cigars at an affordable price point, because not every potential customer can afford higher end brands.
But then again, who knows what they'll do?
I agree with the "vintage" and date codes. As premium tobacco production outside of Cuba comes of age, I think that there will be a trend to match some of the "branding" that comes with any premium product. I think that the best manufacturers today have moved well past attempting to ape Cuban cigars and are really starting to make a name for their own. I see more of this in the future. Also, if the Cuban market opens, I see a near total demise of the Cuban wannabe brands. I believe that the NCs that will survive the opening of Cuba will be those that are top notch cigars on their own right, such as products by Fuente, Davidoff, and others that have put a lot of time and effort into creating their own product and own leaf.