IIRC, if a store is an authorized dealer, they're only allowed to mark them up a certain percentage. Apprentely, Fuente doens't want price gouging. However, there's no authorized ones around me. The local B&M wants $23 for what they've got. That's why I've never smoked one yet.
I did find one online store that had them between $10-$20 I believe, but didn't state if they had any in stock or not. I emailed them, but never heard back!?!
Mel