I like heirloom seeds.
When I plant a garden I always use older varieties of seeds rather than get the most popular current varieties in Walmart.
The limited genetic variability in a lot of agricultural crops makes for near monoculture, somewhat risky if a disease susceptibility comes around. Besides, a lot of the breeding efforts in vegetables/fruits are not for flavor, but for size, color, evenness of ripening, and other things I don't care about at the expense of degrading flavor.
These guys doing the same thing for tobacco is interesting. I don't know if I'd buy anything from them, since the seeds are grown in Costa Rica and not Cuba, they won't taste like Cuban cigars from Cuba 40 years ago even if the seeds are exactly the same.
On the other hand, "Cuban cigars, loaded with flavor oleoresins, respond well to savvy smoking techniques" is ridiculous, since the definition of an oleoresin is an oil extracted from a plant material using solvent. If it is in the plant, it isn't an oleoresin. Now, it can be called a resin obviously ... but that isn't what they said.
They say the gum they use is gum tragacanth. Hmmm ... I'm going to have to see if I have some of that in the lab.